WHOOPASS Energy Drinks

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WHOOPASS Energy Drinks.

 WHOOPASS is a line of high-impact energy drinks with names and flavor profiles inspired by MMA submissions and fight culture. The project involved building a full visual identity and marketing concept around the product line to make each flavor feel like a character in its own right. The campaign needed to feel aggressive, underground, and unforgettable—like a punch in the face you want more of. 

 Create a unified, gritty visual series of product ads that highlight the distinct personalities of each flavor while maintaining brand consistency. The goal was to develop realistic, ad-ready posters that could live across digital campaigns, merchandise, and experiential promotions. Each image had to capture the energy of an MMA fight night and tie back to the flavor with visual storytelling—no weak filler shots. 

• Built the WHOOPASS concept from the ground up including naming, theme direction, and product personality
   
• Created all art direction and visual reference guides
   
• Iterated dozens of image generations to refine lighting, texture, mat grit, and can label hierarchy
   
• Directed text formatting, brand hierarchy (WHOOPASS as the master title), and chain link/distressed textures for cohesion
   
• Managed ongoing quality control for visual continuity across the series
   
• Provided prompt engineering and DALL-E/MidJourney-based asset generation

• MidJourney
• DALL·E
• Photoshop
• ChatGPT
• Canva (for layout touch-ups) 

 Created a cohesive, high-impact library of photorealistic ad posters. Each can design stood alone while also functioning as part of a larger lineup. Assets are now ready for social media, poster printing, and promotional packaging. The campaign captures attention fast and delivers a gritty, unapologetic aesthetic that resonates with the fight sports demographic.