UNDEFINED

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Undefined.

UNDEFINED is a streetwear concept built around bold visuals, gritty textures, and comic-book-style energy. It was created as an original brand under WhiteInk Creates, aimed at younger streetwear buyers who want something with edge and meaning. The project included design direction, apparel mockups, scene creation, and visual storytelling through characters and street-style graphics. 

The goal was to create a streetwear line that didn’t feel like a copy of anything. UNDEFINED was built to represent people who move through the world on their own terms. The brand needed a consistent look and voice—graffiti lettering, moody urban environments, pops of neon, and a hooded bear character who shows up across the visuals as a quiet but powerful symbol. Everything had to feel like it came from the same world. 

• Developed the brand identity and creative direction
   
• Designed apparel and campaign visuals from scratch
   
• Used DALL·E to generate key imagery and then refined layouts manually
   
• Created and edited street scene mockups with layered design and character placement
   
• Directed the look and styling of the bear mascot and integrated it into mural and promo scenes
   
• Wrote the creative brief and formatted everything into a case study for future use (retail, collabs, licensing)

DALL·E, Canva, Photoshop, Printify, Shopify 

• Locked in a visual system that sets the tone for future drops
   
• Delivered finished product mockups with strong brand cohesion
   
• Created a case study and campaign-ready assets that open the door to real-world retail, digital animation, and street marketing
   
• Positioned UNDEFINED as a distinctive brand with potential to grow across merch, storytelling, and cultural collabs