NIKE

NIKE - JUST DO IT ALL

Client / Project Name:

Concept Case Study: NIKE - JUST DO IT ALL .

Overview:

This self-directed project explores a unified product design applied across multiple sports. Drawing from my background as a multi-sport athlete, I envisioned a single Nike high-top silhouette adapted for four distinct sports: basketball, football, baseball, and soccer. Each version is depicted in a hyper-realistic action setting tailored to that sport's unique motion and energy demands.

Objective:

To test the power of visual storytelling by reimagining a consistent shoe form factor as a cross-sport performance icon. This concept reimagines a unified high-top model inspired by the form and heritage of the Nike Dunk High and Air Jordan 1—two of Nike’s most iconic silhouettes. While traditionally basketball-focused, their structure and legacy make them a perfect creative base for imagining sport-specific adaptations in soccer, football, and baseball. The project demonstrates how a single design can be styled, branded, and visually positioned to reflect the identity and intensity of each sport.

My Role:

Concept Development: Originated the idea—what if one Nike shoe worked for every sport?
Visual Direction: Defined each sport’s action moment (jump, pivot, kick, drive) and matched it to camera angle, motion cues, and environment.
Prompt Engineering: Wrote detailed, iterative image prompts to generate four consistent, ultra-dynamic shoe visuals across sports using generative AI.
Design Composition: Assembled the final collage and typographic centerpiece, unifying the visual campaign under the slogan JUST DO IT ALL.

Tools Used: (optional)

ChatGPT-4 (concept development + prompt refinement)
DALL·E (image generation)
Canva (final composition + layout)

Outcome:

The finished asset convincingly presents a Nike-ready visual campaign that bridges design, sport culture, and marketing. It highlights the versatility of the shoe concept while showcasing my ability to blend creative strategy, technical image direction, and AI-powered design tools into a compelling proof-of-concept.